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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05687_Field_OMZI T7.txt
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1996-04-10
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process, people didn’t really understand what he
was talking about. Now when I talk to students and
I say something about disincarnate existence,
they’ve spent the morning surfing on the Internet
and they go, “Ho hum, so, yes, that’s obvious.”
When I tell them that McLuhan was the author of
that idea a long time ago they become very excited
at the possibility of understanding someone who is
in fact, who has something to say about the
experiences that they’re having.
As for, let’s say, the retribalizing effects of
electric process, what do you have? Well, people
look at Yugoslavia and its breakup and say,